Commentary on Accounting Ratios Research Paper Example | Topics and Well Written Essays - 1000 words

Editorial on Accounting Ratios - Research Paper Example This implies more current organizations will by and large have lower ROCE when contrasted with more established organizations because of the deteriorated measure of its benefits. Furthermore, the quantity of years that both Dairy Crest and its nearby rival have been doing business is indistinct. The income of Dairy Crest is up by practically 20% in 2008, bringing about Operating Profit Margin of 6%. This outcome is comparable to its rival. In any case, the improvement may have been credited by the twofold increment in Dairy Crest's other salary, of which the breakdown has not been uncovered. Given the equivalent outcome, it very well may be said that the contender might be new in the market since its ROCE is path lower than that of Dairy Crest. Truth be told, the organization's Gross Margin Profit is down from 4.6% in 2007 to just 3.9% in 2008, though its rival's is 25.7%. Seeing Dairy Crest's united pay proclamation, its working expense is up by practically 21% while its income expanded distinctly by about 20%. Additionally, there might be a few contrasts in the estimating procedure embraced by the two organizations, which clarifies the enormous hole in the edge. The organization's Asset Turnover Ratio is somewhat better at 1.8 occasions in 2008, while its rival is at 1.9 occasions. The higher income in 2008 methods Dairy Crest is using its advantages more. Expecting its rival is new in the business, this outcome shows Dairy Crest isn't proceeding just as its rival. Apparently Dairy Crest has better control of its stocks with a drop in its Stock Turnover of 38.6 days in 2008 against 43.1 days in 2007. As food stocks are short-lived things, it is prudent not to hold them for a really long time. Dairy Crest's transition to bring its stock holding period somewhere near 10% is astute. While its rival holds stocks 46 days in 2008, it is muddled if this is because of vulnerability in providers, as the significant levels appear to be pointless dependent on industry. The Current Ratio of Dairy Crest in 2008 is 1.4, an improvement from 1.0 in 2007. This shows the organization's budgetary position is more beneficial. Nonetheless, its rival's Current Ratio of 0.8 in 2008 appears to be hazardous, as

Corporate Strategy Essay Example | Topics and Well Written Essays - 3500 words - 1

Corporate Strategy - Essay Example It is an organization possessed by Dipti Mahapatra in India and has been in the business for near two decades. Having begun in the year 1988, this organization began as a little unit with four tailors and has now proceeded to get one of the most renowned names in inside beautification in the territory of Orissa. The interest for Dipti’s items developed and there was a business opportunity for inside enrichment. By 1993, Dipti was caught up with undertaking a few turnkey ventures for complete outfitting of visitor houses, inns, just as the Governor’s living arrangements in the territory of Orissa. Orissa is a little state in the Eastern piece of India. It is cut off from any significant advancement that happens somewhere else in the nation. For this reasons, Dipti needed to move. Following are the issues that she has experienced: Prior to setting out the proper game plan, it is important to comprehend the components that will be engaged with the technique that has been grown later in the paper, from the point of view of the organization. This will assist us with understanding the specific use of the hypotheses through the length and broadness of the paper. A significant piece of Dipti’s game plan must incorporate after a system dependent on increasing upper hand just as accomplishing manageable pioneering development. Let us initially analyze upper hand to perceive how and where it will fit in with the general development and extension of the Anukul gathering. Michael E Porter has prepared for progressive strategising patterns and an entirely different point of view on rivalry through his upper hand hypothesis. In the corporate world, Porters first book Competitive Strategy (1980), which he wrote in his thirties, turned into a universal hit, and is viewed as a legitimate bit of work on corporate methodology. The book, which has been distributed in nineteen dialects and re-printed moving toward multiple times, changed the way business leaders’ minds worked. Further,

Controlling Alcohol Cravings With Medication

Controlling Alcohol Cravings With Medication Addiction Coping and Recovery Overcoming Addiction Print Controlling Alcohol Cravings With Medication By Buddy T facebook twitter Buddy T is an anonymous writer and founding member of the Online Al-Anon Outreach Committee with decades of experience writing about alcoholism. Learn about our editorial policy Buddy T Reviewed by Reviewed by Amy Morin, LCSW on June 19, 2019 facebook twitter instagram Amy Morin, LCSW, is a psychotherapist, author of the bestselling book 13 Things Mentally Strong People Dont Do, and a highly sought-after speaker. Learn about our Wellness Board Amy Morin, LCSW Updated on September 04, 2019 More in Addiction Coping and Recovery Overcoming Addiction Methods and Support Personal Stories Alcohol Use Addictive Behaviors Drug Use Nicotine Use People who have become alcohol dependent often experience withdrawal symptoms and cravings when they try to stop drinking. This craving for alcohol is one of the reasons that a majority of those who try to quit drinking fail to do so on their first attempt.?? Medications for Alcohol Cravings Currently, only three medications are approved by the FDA for the treatment of alcoholism, plus one that is sometimes prescribed for off-label use, and others that are being studied. Naltrexone: Marketed as Revia in pill form and Vivitrol as a once-monthly injection,  it works by blocking in the brain the high that people experience when they drink alcohol. By blocking the pleasure the drinker receives from alcohol and the reward feedback loop in the brain, naltrexone eventually reduces cravings.??Campral (acamprosate)  is the only medication available in the U.S. that claims to reduce alcohol craving. It also reduces the physical distress and emotional discomfort people usually experience when they quit drinking.  How Campral works to reduce the craving for alcohol is not completely understood, but researchers believe that it helps restore a  chemical imbalance in the brains reward system  that is altered by long-term alcohol abuse.  Campral does not help someone  quit drinking. It is prescribed (usually 3 time-released pills a day) for those who have already stopped drinking alcohol. Because the side effects are mild and well tolerated, it is usually prescribed for up to 12 months following alcohol abstinence.??Antabuse  (disulfiram)  works by causing a severe adverse  reaction when someone  taking the medication  consumes alcohol. Rather than reducing craving, it reinforces aversion to alcohol due to these obnoxious results when you drink alcohol. They include flushing, nausea, vomiting, headaches, and palpitations. There can be severe reactions, so it might be saved for use for high-risk patients, or when you are going into a high-risk situation such as a party where there will be alcohol.??Topiramate is not yet FDA-approved for treating alcohol addiction. It is an antiepileptic medication that has shown promise in trials similar to naltrexone. Physicians may prescribe it off-label for alcohol dependence.?? Other drugs being studied to reduce cravings include gabapentin, baclofen, nalmefene, selective serotonin reuptake inhibitors (SSRIs), and ondansetron. Preventing Alcohol Cravings Combination With Behavioral Therapy and 12-Step Programs It should be noted that many members of Alcoholics Anonymous report that their cravings for alcohol were removed through the spiritual experience of working the twelve step program, without medication. As it says in the How It Works section of The Big Book: ... our personal adventures before and after make clear three pertinent ideas: (a) That we were alcoholic and could not manage our own lives. (b) That probably no human power could have relieved our alcoholism. (c) That God could and would if He were sought. Being a member of AA  and working the 12-step program does not mean that you cannot also take medication to help reduce your cravings. The combination of medication and support group participation has been shown by research to produce better outcomes.??

Wind Power And The Glebe Mountain Wind Farm Case Essay

For this last case study, we focus on the topic of wind power, the details of the Catamount Energy and the Glebe Mountain Wind Farm Case, and the importance of wind power around the world. It was very interesting learning about the history of the wind power and how it made an impact in the world. To start it off, it is important to understand the significance of wind power and how it plays in important role in this case study. The earliest appearance of wind power was traced back to 2000 BC in ancient Babylon. It was used to grind grain and pump water. Over the next thousand years, windmills began to spread to the Islamic world, China, and India. The usage of windmills traveled to the western world during the medieval times and slowly began to adapt for use of irrigation canals. During the 19th century, the steam based railway system had made its introduction to the world, while using windmills to pump water into train engines. In Europe, windmills were the primary energy source duri ng the 19th century until the steam engine came through. Then during the early and mid 1950s, that s when government efforts to extend this windmill power grid to every American household ended the market for these machines. In record, the first largest windmill usage to generate electricity was built in Cleveland, Ohio in 1888 by a man named Charles F. Brush. The Brush windmill was successful and for over twenty years it is being operated. A Dane, Pou La court designed the first wind machine

20 Hours of Work Should Suffice The College Student

Being a college student is a difficult, however, being a working college student is even more of a challenge. In their attempts to manage school, work and social life, students often find that something suffers- oftentimes it is the academic portion of their life that takes the hit. Over the years, the number of college students who are working while studying has been constantly escalating. Recent studies have shown that not only do 80% of undergraduates work while in school, but they are also working longer hours than in the past (Baum, 2010 and Scott-Clayton, 2012). In this paper I will show that if college students work 20 hours or more then their academic success and graduation probability suffers more than those students working fewer than 20 hours or not at all. REASONS WHY COLLEGE STUDENTS WORK Studying and working in some capacity is often synonymous with college life. However, few questions arise- â€Å"How much work is too much?† and â€Å" What are the effects of the number of hours worked on the student’s academic success?†. It is estimated that at least 10% of full time college students work 35 hours or more per week. Working while studying can affect students’ academic performance, ability to socialize, graduate on time or graduate at all. College students work for different reasons. Some traditional aged students (ages 15-24) work to gain experience and earn spending money. It also helps them prove they can handle the responsibilities that come along with being aShow MoreRelatedShould College Athletes Be Paid?1390 Words   |  6 PagesA highly debated topic in college sports today is whether or not schools should begin to pay their athletes. As major college sports become more popular, more money is being brought into universities because of their athletics. 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Kids go through bouts of hyperactivity and disobedience in school, but at a certain point this behavior may distract other students away from learning. Teachers should be counseled on how to interact with and teach an ADHD child in order to give that child an ultimate learning experience. At some point in their lives, approximately 4.6 million children in the United States aged 5-17Read MorePhilippine Educational System3252 Words   |  14 Pages1990s a total of 65 percent of Filipinos understood English. During the last four decades of the twentieth century, education in all levels had vastly improved. In the compulsory elementary level, from 1965-1966, there were a total of 5.8 million students enrolled, 4.5 percent of which were in private institutions. In 1987-1988 these numbers grew to 9.6 million enrolled, 6.6 percent of which were in private schools. By school year 1999-2000, 12.6 million were enrolled with 7.1 percent in the privateRead MoreWal-Mart and the Weak U.S. Labor Laws2041 Words   |  8 Pageswith at least fifty full-time workers must offer health coverage to all employees that work 30 or more hours a week or pay penalties. All Wal-Mart and even other large corporations did was cut workers hours to under thirty a week. Wal-Mart workers have ve ry little power over their schedules, and no unions to fight for any type of rights, so as one might assume, much was said over Wal-Mart cutting its workers hours, but little to anything was done to stop it. As I have already said, there are no laborRead MoreContemporary Education : Support The Learning Requirements Of Introverted And Introverted Students Equally3135 Words   |  13 PagesContemporary Education: A Need to Modify Educational Standards to Support the Learning Requirements of Introverted and Extroverted Students Equally. 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Employee Attitudes and Job Satisfaction Free Essays

Assignment on: Employee Attitudes and Job Satisfaction Done by: T. K. Cedric Wan Wing Kai(081461) Cohort: BSc (Hons) Human Resource Management 09 Part Time Table of Contents Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. We will write a custom essay sample on Employee Attitudes and Job Satisfaction or any similar topic only for you Order Now . 3 Employee Attitude†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 * Features of Attitudes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Attitudes, Opinions and Beliefs†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 Factors in Attitude formation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Methods of Attitude change†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Values and attitudes†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Values and Behavior†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 Attitude of employees towards the organization†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 Job Satisfaction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 Job Design†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 Models of Job Satisfaction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 * Affect Theory†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦9 * Dispositional Theoryâ⠂¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 10 * Two-Factor Theory†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 Measuring Job Satisfaction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 11 Superior-Subordinate Communication†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 Relation ships and Practical implications†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 Employee Attitudes in Relation to Job Satisfaction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 13 â€Å"Job satisfaction is an attitude, but researches should clearly distinguish between cognitive evaluation which are emotions, beliefs and behaviors†, Weiss(2002) Introduction: The way one is satisfied with one’s job depends on many factors. Both internal and external factors affect the attitudes of employees which lead to satisfaction or dissatisfaction in one’s job. What makes e mployees happy? Are they more productive when happy or less productive when happy? What are the causes of employee attitudes? What is the impact of positive and negative job satisfaction on the employees? How to influence employee attitudes? All those questions are going to be answered in this study of Attitudes and Job Satisfaction. People have their own beliefs, norms and views. Due to this, employees will not always behave in the same way as they are not the same, even though they may be performing the same job at a same given level. Job satisfaction is referred to how much an employee is satisfied and happy with his or her job. The happier people are with their job, the more satisfied they are said to be. Employee Attitude: As it has been briefly stated in the introduction, employees have attitudes or point of views about different aspects of their jobs, their career and the organization in which they work. Allport defines attitude as follows: â€Å"Attitude is a mental and neural state of readiness organized through experience, exerting a directive or dynamic influence upon the individual’s response to all objects and situations with which it is related† Features of attitude: Attitudes affect an individual’s behavior making him ready to respond either favorably or unfavorably to things in his environment. * Attitudes are acquired through a learning process over a period of time. It is a never-ending process that starts from childhood throughout the life of a person. * Attitudes cannot be seen with the naked eyes because they are psychological phenomenon which cannot be observed directl y. They can be examined by observing the behavior of an individual. * Attitudes are pervasive and every individual has some kind of attitude towards objects in his surroundings. In fact, attitudes are forced in the socialization process and may relate to anything in his environment. Attitude, Opinion and Belief: An opinion is in general one’s judgmental expression of a particular set of facts, an evaluation of the circumstances presented to him. Thurstone defines opinion as ‘a response to a specifically limited stimulus, but the response is certainly influenced by the predisposition with, with the individual is operating, that is, the attitude structure’. A difference can also be made between attitude and belief. A belief is an enduring organization of perceptions and cognitions about some aspects of individual world whereas belief is a hypothesis concerning the nature of objects, more particularly, concerning one’s judgement of the probability regarding the nature. In this sense, belief is the cognitive component of attitude which reflects the manner in which an object is perceived. The difference between attitude, opinion and belief exists on conceptual basis. Most researchers believe that these three terms are so closely tied that it is difficult to separate them except on a limited conceptual basis. Many psychologists however think that attitudes are more important to human behavior than are the related aspects. For instance, more efforts have been put into analyzing attitudes rather than others. It is obvious to say that attitudes are an important concern because of their main position in the process of changing work perquisites in efforts. Attitude itself do not influence behavior but these acts with other factors in the individual influencing behavior, such as personality, perception, motivation and others. Further, attitudes are also affected by the individual dimension as well as the objects, persons and ideas. Attitudes have been through as serving four functions and there by influencing the behavior. These are: 1. Instrumental – Attitude are a way to reach a desired objective or to avoid an unwanted one. Instrumental attitude are aroused by the activation of a need or cues that are associated with the attitude object and arouse favorable or unfavorable feelings. 2. Ego-Defensive – The ego-defensive functions of attitude focus on the importance of psychological thought. Attitude may be acquired by facing threats in the external world or becoming aware of his own unacceptable impulses. . The value – Orientation function takes into account attitudes that are held because they express a person’s self-image, or by cues that engage the person’s values and make them salient to him. 4. Knowledge – The knowledge function of attitude is based on a person’s need to maintain a stable, organized and meaningful structure of the world. 5. Attitude that gi ves a standard against which someone evaluates the facets of his world and use it as the knowledge function too. These functions of attitudes affect the individual’s way of interpreting the information coming to him. Since they affect work requirements and work responses, information about the way people feel about their jobs can be very useful in way people will behave about their job. Thus, these types of attitudes can create areas of enquiry for making the employee and the organization more compatible. Factors in Attitude Formation The attitudes are learned. Generally, an individual learn things from his surroundings, that is, the environment in which they interact, even though there are different approaches to learning those. Thus, for an attitude to be formed, all the factors from which people learn must be taken into consideration. Such factors may be examined in terms of groups starting from the family itself as a group, an individual moves in a close group, then to larger groups, and finally to the society as a whole. Being part of these groups, the individual’s psychology which makes up his personality particularly, is also responsible for behavior and attitudes. Methods of Attitude Change There are various ways through which a positively attitude change can be brought. Cohen has suggested four methods for attitude change: 1. Communication of additional information 2. Approval or disapproval of a particular attitude 3. Group influence 4. Inducing engagement in discrepant behavior. In any way, all these methods involve getting to know discrepancies among the elements making up the individual’s attitudes. From an organizational point of view, a Manager can take the following actions making attitudes of members of the organization to change. * Group action * Persuasion through leadership * Persuasion through communication and * Influence of total situation These actions involve analysis of different aspects affecting a particular action. Values and Attitudes Some researchers view values as being made of large groups of related attitudes. For instance, Fishbein and Ajzen have included two components in attitudes-informational and emotional. Thus, they have taken values as a part of attitudes. However, there are some differences between values and attitudes. Attitudes are specific and related to distinct objects which are people or ideas. Values are more general than attitudes. Statement of values that people have generally is often perceived as good or bad. Values are beliefs about which attitudes we should have or not. Values and Behavior The behavior of people is inclined by the values which they embrace, particularly in terms of those stimuli which have some value orientation in the organizational context, understanding the influence of individual value system on the behavior of individuals in the following ways: * Values influence the way an individual perceives problems he or she faces and also the decision he or she makes to tackle those problems. * Values influences the way in which someone looks at other people and groups of people, that is, interpersonal relationship. Values are the base of interpersonal relationship interactions. People judge organizational success as well as its achievement of the basis of their value system. Thus, for some people, organizational success may be in the form of high- profit earning irrespective of the means adopted whereas, this may be a harsh thing for others. * Individuals determine whether behaviors that they adopt are either ethical or unethical whether towards themselves or others * Values determine the extent to which employees accept organizational pressures and goals. If these do not correspond to the values held by them, they oppose the organizational pressures and objectives, and even quit their job. Attitudes of Employees towards the Organization Attitudes and values are not the same but they are interrelated. It can be seen by examining the three components of attitudes which are cognition, affect and behavior. The belief that ‘discrimination is wrong’ is a value statement. * Cognitive Component of an Attitude – It sets the phase for the more important part of an attitude and is reflected in the statements of evaluation concerning objects, people or events. The behavioral component of an attitude refers to an intentional way to act in a certain manner towards someone or something. In an Organization, attitudes are crucial, because they affect job behavior. If for instance, employees believe that their superiors and other people at managerial levels are all doing a conspiracy to make them work harder for the same wage, then, it is important to try to comprehend how those attitudes that reflect their beliefs were formed and how those can be changed. Job Satisfaction Job satisfaction has been defined as ‘a pleasurable emotional state resulting from the appraisal of one’s job’. Job satisfaction describes how happy an employee is with his or her job. People are said to be more satisfied the happier they are with their job. Job satisfaction is not the same as motivation, although it is clearly linked, that is, someone will be more motivated to work if he or she likes the job being practiced by the latter. Job Design Job design tries to improve job satisfaction along with performance. The methods used include job rotation, job enlargement and job enrichment. Other influences on satisfaction include the management style and culture, employee involvement, empowerment and autonomous work position. Job satisfaction is a very important attribute which is frequently measured by organizations. Rating scales are mostly used to measure the level of job satisfaction. Employees are brought to report their reactions to their jobs. The questions are relative to the rate of pay, work responsibilities, variety of tasks, promotional opportunities, the work itself and co-workers. Models of Job Satisfaction Affect Theory Edwin A. Locke’s Range of Affect Theory (1976) is arguably the most famous job satisfaction model. The main principle of this theory is that satisfaction is determined by a discrepancy between what one wants in a job and what one has in a job. Further, the theory states that how much one values a given facet of work (e. g. the degree of autonomy in a position) moderates how satisfied/dissatisfied one becomes when expectations are or aren’t met. When a person likes a specific facet of a job, his satisfaction is more greatly impacted both positively (when expectations are met) and negatively (when expectations are not met), compared to one who doesn’t value that facet. For example, if a certain Employee A prefers autonomy in the workspace and another Employee B does not care about autonomy, then Employee A would be more satisfied in a position that allows a high degree of autonomy and less satisfied with little or no autonomy as compared to Employee B. This theory also states that too much of a particular facet will produce stronger feelings of dissatisfaction the more a worker values that facet. Dispositional Theory Another well-known job satisfaction theory is the Dispositional Theory. It is a theory that suggests that people have innate dispositions that cause them to have tendencies toward a certain level of satisfaction, regardless of one’s job. This approach became a considerable explanation of job satisfaction in light of evidence that job satisfaction tends to be stable over time and across careers and jobs. Two-Factor Theory (Motivator-Hygiene Theory) Frederick Hertzberg’s Two factor theory, also known as motivator hygiene theory, attempts to explain satisfaction in the workplace. This theory states that satisfaction and dissatisfaction are driven by different factors hich are motivation and hygiene factors respectively. An employee’s motivation to work is continually related to job satisfaction of a subordinate. Motivation can be seen as an inner force that drives individuals to reach personal and organizational goals. Motivating factors are those aspects of the job that make people want to perform, and provide people with satisfaction, for example achievement in work, recognition, promotion opportunities. These motivating factors are considered to be intrinsic to the job or the work carried out. Hygiene factors include aspects of the working environment such as pay, company policies, supervisory practices, and other working conditions While Hertzberg’s model has stimulated much research, researchers have not been able to reliably empirically prove the model, with Hackman Oldham suggesting that Hertzberg’s original formulation of the model may have been a methodological artifact. Moreover, the theory does not consider individual differences, conversely predicting all employees will react in an identical manner to change in motivating/hygiene factors. Finally, the model has been criticized in that it does not specify how motivating and hygiene factors are to be measured. Measuring Job Satisfaction There are many methods for measuring job satisfaction. By far, the most common method for collecting data regarding job satisfaction is the Likert Scale named after Rensis Likert. A Likert Scale is a psychometric scale commonly used in questionnaires, and is the most widely used scale in survey research, such that the term is often used interchangeably with rating scale even though the two are not synonyms. When responding to a Likert questionnaire, participators specify their level of agreement to a statement. Other less common methods used for measuring job satisfaction include: yes/no question, True/False questions, point systems, checklists and forced choice answers. This data is typically collected using an Enterprise Feedback Management system. The Job Descriptive Index(JDI), created by Smith, Kendall Hulin(1969), is a specific questionnaire of job satisfaction that has been widely used. It measures one’s satisfaction in five ways: pay, promotions and promotion opportunities, coworkers, supervision and the work itself. Superior-Subordinate Communication Superior-subordinate communication influences greatly job satisfaction in the workplace. The way in which a subordinate perceives a supervisor’s behavior can positively or negatively influence job satisfaction. Communication behavior such as facial expression, eye contact, vocal expression and body movement is crucial to the superior-subordinate relationship. Non verbal messages can play a central role in interpersonal interactions with respect to impression formation, deception, attraction, social influence and satisfaction. Individuals who dislike and think negatively about their supervisors are less willing to communicate or be motivated to work whereas individuals who like and think positively about their supervisor are most likely to communicate and be satisfied with their job and work environment. The relationship a subordinate holds with their supervisor is a very important aspect in the workplace. Relationships and practical implications Job satisfaction can be an important indicator of how employees feel about their jobs and a predictor of work behaviors such as organizational citizenship, absenteeism and turnover. Further, job satisfaction can partially mediate the relationship of personality variables and deviant work behaviors. One common research finding is that job satisfaction is correlated with life satisfaction. This correlation is reciprocal, meaning people who are satisfied with life tend to be satisfied with their job and people who are satisfied with their job ten to be satisfied in life. However, some research has found that job satisfaction is not significantly related to life satisfaction when other variables such as non-work satisfaction and core self-evaluations are taken into account. Employee attitude in relation to Job Satisfaction Employees in a work place will not have the same attitudes and level of job satisfaction. Because of various factors such as age, race, sex, religion, values, beliefs, and many other factors, employees will react very differently from one another within a work place. People perceive things differently and will eventually not feel the same in a job, even though conditions such as wage, environment and management are the same. Some employees may be more satisfied than others. References http://www. wikipedia. org http://www. scribd. com Essentials of Organisational Behavior by Stephen Robbins, Timothy Judge http://books. google. com How to cite Employee Attitudes and Job Satisfaction, Essay examples

Jesus ; Buddha Essay Example For Students

Jesus ; Buddha Essay Jesus BuddhaBrett SchopenWestern Traditions 20110/29/94Disciple?: I have heard that you are two of the wisest men in the land and so Ihave come to you in hopes of advise. I am scared for my future and for thefuture of my newborn daughter. Can you tell me what is in store for us orgive me an assurance me that we will be all right? Jesus: Do not worryabout your life. Do not worry about food, drink, the body. Life is more thanthese things. Believe in your heavenly Father. He knows what you need and willprovide you with it if you practice and have faith in his teachings. Strive forthe kingdom of God and his righteousness and all these things will be given toyou as well. Buddha: No. Comfort in the present and future must come frominside the self , not from a God. In meditation you will find the truth oflife that will set you free from worry. Dont chase after the past,Dont seek the future;The past is goneThe future hasnt comeBut see clearly on the spotThat object which is now,While finding and living inA still, unmoving state of mind. This focus on the present is the beginning of the path to enlightenmentwhich is comfort through understanding. When you are able to keep yourmind focused on the present in a still, unmoving state of mind you havereached enlightenment, where you will be beyond all emotion includingsuffering and worry. Jesus: That is not so. A search for the entire true of life can never make youcontent in your life because you can never know everything there is. Thatis for God alone to know. To enter the kingdom of heaven you must havefaith in our Father. You must trust in His wisdom even in hard times. For to know all and understand all you would be a god. And puttingyourself on a platform with God is disrespectful and blasphemous. But if youfollow His laws your suffering will end in the hereafter. Buddha: Truth is available to all people not just gods. For truth is in allthings in the universe. We only have to learn not to react with emotion tosee it. If you can master not reacting through meditation you will see thetrue nature of the universe that lies behind the illusion of emotion. In thistruth you will see the cause and effect relationship of all things andin that an order which will bring you understanding and comfort. Disciple?: What are the truths and teachings you speak of?Jesus: In everything do to others as you would have them do to you. Alwayslive by this rule and respect your Father and you will one day beallowed to walk beside Him in the kingdom of heaven. Buddha: In this we do not much differ. The most fundamental truth is to havecompassion for all creatures. Without this you can never end suffering . If a man foolishly does me wrong, I will return to him the protection ofmy ungrudging love. In trying to cause another anguish you only hurtyourself. A wicked man who spits at heaven spoils not the heaven, butdefiles himself when the spittle comes back on him.Disciple?: But how can I know who is right?Jesus: You can know I speak the truth because I am our Fathers Son and I carryhis word. Blessed are the poor in spirit, for theirs is the kingdom ofheaven. Blessed are those who mourn, for they will be comforted. Blessedare those who hunger and thirst for righteousness, for they will befilled. Blessed are the pure in heart for they will see God.Disciple?: That seems fair. But if I believe in God I cannot be saved because Ihave already gone against these without even knowing it. .uf772e11edb2e321b0e122ffc3d389fa5 , .uf772e11edb2e321b0e122ffc3d389fa5 .postImageUrl , .uf772e11edb2e321b0e122ffc3d389fa5 .centered-text-area { min-height: 80px; position: relative; } .uf772e11edb2e321b0e122ffc3d389fa5 , .uf772e11edb2e321b0e122ffc3d389fa5:hover , .uf772e11edb2e321b0e122ffc3d389fa5:visited , .uf772e11edb2e321b0e122ffc3d389fa5:active { border:0!important; } .uf772e11edb2e321b0e122ffc3d389fa5 .clearfix:after { content: ""; display: table; clear: both; } .uf772e11edb2e321b0e122ffc3d389fa5 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf772e11edb2e321b0e122ffc3d389fa5:active , .uf772e11edb2e321b0e122ffc3d389fa5:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf772e11edb2e321b0e122ffc3d389fa5 .centered-text-area { width: 100%; position: relative ; } .uf772e11edb2e321b0e122ffc3d389fa5 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf772e11edb2e321b0e122ffc3d389fa5 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf772e11edb2e321b0e122ffc3d389fa5 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf772e11edb2e321b0e122ffc3d389fa5:hover .ctaButton { background-color: #34495E!important; } .uf772e11edb2e321b0e122ffc3d389fa5 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf772e11edb2e321b0e122ffc3d389fa5 .uf772e11edb2e321b0e122ffc3d389fa5-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf772e11edb2e321b0e122ffc3d389fa5:after { content: ""; display: block; clear: both; } READ: La Vita Bella e EssayJesus: You can still be saved my son. For I am the Son of God and I am here toheal you and absolve your sins. Disciple?: You even have the power to cleanse my rotted leg?Jesus: Yes I do. Be made clean!Disciple?: OH MY?! My eyes deceive my mind! How can this be?!?Jesus: The power of God my son. Buddha: My dear boy do you not see that no matter what power he might have hecannot truly free you from suffering? In your reaction to his healingyou started again the cycle that leads

Memory Study Essays - Memory, Mental Processes, Implicit Memory

Memory Study The study of human memory and in particular the attempts to distinguish between different types of memory have benn investigated for the last century. Philosophy, psychiatry and psychologh have all contributed to this study. Korsakoff, Freud and Ebbinghaus are among the early contributers. Although their observations were not always methodological as strict as with current research they did play a vital role. One critisim of the early work was that there were few attempts to develope theroetical accounts of the dissociations that they observed (Schacter, 1989). This is of great importance to the study of implicit memory. One of the earliest uses of 'implicit' and 'explicit' memory distinctions in research was by Wiliam McDougall (Outline of psychology, 1924). This distinction defined 'explicit' memory as involving conscious recollection of a past event and 'implicit' memory as involving a change in behaviour that is attriduted to a recent event but contains no conscious recollection or explicit reference. (Schacter, 1989). Much of the controvacy that surrounds implicit memory study centeres arround its definition. Whether it defines the pretest situation or a theoritical construct of the underlying memory process. The main argument is that if similiar items must share common features if they are to belong to the same catagory of test or process. " Some ttheorists, for example, have argued that different manifestations of memory are attributable to the operation of the distinct memory systems(e.g. Schacter 1989; Squire 1992; Tulving 1993; Tulving and Schacter 1990). Others argue that these different manifestations are consistent with a process viewpoint (e.g. Jacoby et al. 1989a; Kolers and Roediger 1984; Roediger 1990; Roediger et al 1989)." From Richardson-Klavehn (1996). To explicate the positions, a review of the experimental evidence is necessary. Recently five main areas have informed research into implicit memory, Schacter (1989).These are savings during learning, effects of subliminally encoded stimuli, learning and conditioning without awareness, repetition priming and preserved learning in amnesic patients. These are reviewed in turn. Savings are the ability to relearn previously learned material in the absence of any knowledge of the previous learning situation. Although there is an influence of the previous learning situation on proformance. The most conclusive evidence for this comes from Nelson (1978), who has shown savings for items that are neither recalled nor recognised. Studies have demonstrated implicit memory for subliminal or briefly exposed stimuli under conditions in which subjects had no explicit memory. An auditory divided attention task in which homophones were presented on the unattended channel together with word intended to bias the low frequency interpretation of the homophone (e.g. taxi - FARE ), Eich (1984). Lewicki (1985) found that after exposure to adjective -noun pairs, subjects tended to choose the adjective that they had been exposed to when they were asked about the noun. Schacter (1989). Learning without awarness has been shown it rule learning studies. Subjects were shown letter strings from an artifical grammer and were able to identify grammatically correct strings even though they were not conscious of the propper rules, Reber (1976) called this implicit learning. Repetition Priming effects have been characterised by lexical decision, woed identification and word stem of fragment completion tasks. This area derives from two distinct and at times The study of human memory and in particular the attempts to distinguish between different types of memory have benn investigated for the last century. Philosophy, psychiatry and psychologh have all contributed to this study. Korsakoff, Freud and Ebbinghaus are among the early contributers. Although their observations were not always methodological as strict as with current research they did play a vital role. One critisim of the early work was that there were few attempts to develope theroetical accounts of the dissociations that they observed (Schacter, 1989). This is of great importance to the study of implicit memory. One of the earliest uses of 'implicit' and'explicit' memory distinctions in research was by Wiliam McDougall (Outline of psychology, 1924). This distinction defined 'explicit' memory as involving conscious recollection of a past event and 'implicit' memory as involving a change in behaviour that is attriduted to a recent event but contains no conscious recollection or explicit reference. (Schacter, 1989). Much of the controvacy that surrounds implicit memory study centeres arround its definition. Whether it defines the pretest situation or a theoritical construct of the underlying memory process. The main argument is that if similiar items must share common features if they are to belong to the same catagory of test or process. " Some ttheorists, for example, have argued that different manifestations of memory are attributable to the operation of the distinct memory systems(e.g. Schacter 1989;

The Grandmothers Tale Essay Example

The Grandmothers Tale Essay Example The Grandmothers Tale Essay The Grandmothers Tale Essay EXTENSION ENGLISH The Grandmothers Tale Speech Fairy Tales are short stories that have been passed through cultures and generations, usually adapting to fit the social restrictions and morals of the time. The Grandmothers Tale, which most of us would recognize as Charles Perrault’s adaptation, Little Red Riding Hood, has been passed through different cultures, countries and many variations of the text are prevalent in different societies around the world. The Grandmother’s Tale tells of how a young girl, who is nameless, ventures through the woods to visit her sick grandmother. On the way she meets a wolf, and because of her naivety, tells him where she is heading. The wolf beats her there, eats the grandmother and when the girl arrives, the wolf simulates the grandmother’s voice in order to eat the girl too. The girl how-ever escapes and the wolf ends up getting dropped in the river by laundresses and drowns. Because the hero of the story, the young girl is kept nameless throughout various variations of the text, she is then seen as a representative of all children who read the text, making her a role model for those children. By giving her an identity this would no longer apply, lessening the effect that fairy tales are designed to have on children. The text has undergone a number of transformations, both simple and complex, thus leading to a variety of versions. By analyzing the text and applying reading practices, approaches and other methods of deconstruction, namely those of Joseph Campbell’s hero’s cycle and Vladimir Propp’s deconstruction of folk tales, it is possible to create a complex transformation of the text. Vladimir Propp and Joseph Campbell both theorized the idea that in divulging into a fairytale text analytically, one can establish certain analyzable elements which are present in a majority of folk tales in unvarying order. Propp studies fairytales by examining their most basic plot components. He devised a list of 31 generic functions, proposing that they covered all of the plot components from which fairy tales were constructed. Joseph Campbell however, discovered one standard plot that has been repeated throughout mythology and fairytale genre. The invited reading of this text is not dissimilar to Bruno Betlelheim’s theory that â€Å"Children know that there are monsters – they need to know that they can be defeated. † The young girl is able to subvert the power relationship between herself and the wolf by using her wits to outsmart him, becoming the heroine of the story and saving herself rather than being passive and becoming a victim. The ideal reading is to not challenge the status quo, thus agreeing with the ideologies presented in the text. By doing so, the reader would be then deemed by Eco to be what he theorized as the ‘Model reader’. The Model reader responds, comprehends, embraces and respects dominant ideologies and discourses promoted in the text. Though the model reader is not born with that socio-cultural understanding, it is imbedded into varying aspects of their culture, like fairy tales, thus molding them into the â€Å"Model reader†. By using characters such as Ogres, witches and, in the case of the grandmother’s tale, a wolf, to portray evil, children are able to easily distinguish between the good and bad. One reason for this is because of the depiction of such characters in folk tales. Usually the good characters are represented as being beautiful, gold hearted beings while the evil are ugly animalistic creatures that are rarely human. The purpose of many fairy tales is to support the status quo. By repeating this practice fairy tales are able to convey the idea that society is portrayed how it should and that it should not be challenged or questioned. They are inherently conservative and portray the dominant ideologies of the time and the society of which they support. They are written by those in power in order to position us in favor of the already powerful. When analyzing The Grandmother’s Tale, it is necessary to have considered the cultural understandings of the time period of which it was written and to understand the discourses which shape that particular society. A discourse is not just a way of speaking or writing, but the whole ‘mental set’ and ideology which encloses the thinking of all members of a given society. That is why transformations of the text can occur. French Philosopher, Michel Foucault is post-modernist in his approach to defining power. He theorized that â€Å"Power works through language by presenting a certain type of knowledge as if it were reality or truth. The discourses of power which exist in society, are those promoted in fairytales. These are people who are wealthy, mainly those born into wealth, and the biologically powerful, men. In The Grandmother’s Tale, the power is, to my cultural understanding, decentralized, by subverting the power relationship to favor the young girl, though in the transformation, Little Red Riding Hood, the power is attributed to the patriarchal male. By referring to Joseph Campbell’s Hero cycle and Vladimir Propp’s analysis of folk tales, the characters can be categorized by the roles of which they play. The heroine of the story is the young girl; she would be labeled as the hero. This operates under a socially acceptable discourse, that of femininity and youth. She is portrayed as genuinely light hearted, a discursive trait that is generally attributed to the hero of the tale. The wolf is the villain of the tale, portraying evil, dishonesty and a cunning manipulative personality. In Norse mythology, Fenrir is a wolf that is bound by the gods, though destined to grow and kill Odin, only to be slain by Odin’s son . Anthropomorphism is the attribution of uniquely human characteristics to nonhuman beings, inanimate objects, or natural or supernatural phenomena. This is something that is repeated in many fairy tales, though in most cases the object or animal is portrayed as something positive. Examples such as the little bird or the bull, existing in transformation of the Cinderella text are seen as the agents of transformation, helping the unrecognized hero, as labeled by Joseph Campbell, to break free of the restraints which hold the hero back from transformation. Readers readily embrace the negative connotations attributed with wolfs, not just because of representations in Norse mythology and other tales, legends and stories, but also because of the biological factors. The wolf is an ice age survivor, stalking its prey in packs. They hunt in packs and for many years have deprived farmers of their livestock, leading to starvation. By attributing human traits to the wolf, a creature that is feared in societies around the world and often portrayed as evil, the children reading, or listening to the text are subconsciously connecting those fearful manipulative traits seen in humans, with evil. This particular representation has supported society’s constraints and still exists and operates in societies of today. Though the wolf is portrayed negatively, it can still be seen as the agent of transformation. In the tale, the girl is naive and disorientated to start with, though with the second encounter of the wolf the girl realizes that he is negative, taking it upon her self to flee. The wolf or villain is then killed, leaving the reader with a sense of satisfaction, knowing that the good character of the story prevailed. The wolf is not human so the power discourse is shifted then by that fact and the fact that he is evil, putting the young girl in power, making it socially acceptable for the wolf to be slain. In some variations of the text the wolf is slain in a gruesome manner yet is still seen as acceptable. By introducing the Woodcutter into an adaptation of the text, Little Red Riding Hood, the power discourse is then, in my opinion, centralized, due to the society of which I live in. In the text, the dominant discourses operating are that of gender. A middle aged working man is now seen to be the hero of the story, subverting the power relationship away from the young girl. He rescues the two women from the wolf, portraying the women as passive and dependant. Both of these ideals are crucial in understanding both texts and without them the text would convey little meaning. This naturalizes the dominant discourses operating in the society of when the text was written. Post-Structuralism suggests that the reader will attribute their own attitudes, values and beliefs to a text whilst reading it. They make links based on the social context of which they exist and operate and expect or predict certain outcomes and events, such as good prevailing over evil, thus leading to a â€Å"happy ending† (do finger quote marks!!!!! ). A happy ending is normally constituted by the dominant discourse that represents the good, generally the heroes, prevailing, while the negativity of the story or the villain is conquered. In literary theory structuralism is a reading approach that observes narrative material, semiotic codes being just one aspect. Structuralism emerged fully in the 1950’s and 1960’s though it can be traced back to the works of Ferdinand de Saussure; a Swiss Linguist who was one of the key figures in the development of modern approaches to the study of language between 1857 and 1913. By analyzing The Grandmother’s Tale using the semiotic code, there are underlying actions, discourses and ideologies prevalent in the text, as well as symbolic meanings which lead the reader to gain inter-textual references and recognize the text as a variation of a text that they have read. Examples of this are such things as the introduction of the colour red that is used in Little Red Riding Hood, Jacob and Wilhelm Grimm’s version Little Red Cap, an Austrian version called Little Red Hat and it is also seen in other variations of the story. Alfred DuPont Chandler, Jr. was a professor of business history at Harvard Business School, who wrote extensively about the scale and the management structures of modern corporations. He states â€Å"A sign is a meaningful unit which is interpreted as standing for something other than itself†. The tale and its variations follow the same basic structure and the discourses under which the characters operate tend to be similar in each of the texts. By analyzing the text and subverting discourses and changing actions and traits of the characters, a complex transformation of the text can be produced. This text is generally unrecognizable and readers are unable to connect it to the original text until methods of deconstruction are applied. An example of this is the movie Pretty Woman, a complex transformation of the Cinderella fairy tale. The discourses under which the characters operate have been subverted; therefore the viewer doesn’t recognize the text though they anticipate the actions and behavior of the characters as well as the ending because they are subconsciously making links to Cinderella and similar fairy tales without realization of this. To create a complex transformation of The Grandmother’s Tale, one must subvert ideologies and discourses so that they can be questioned and must stray from the archetypal characters. When deconstructing the transformed version of The Grandmother’s Tale it is obvious that the same basic line of events and structure is still used. It is the discursive shifts and altered semiotics that make the text unrecognizable. The ideal young girl of the story is that of a kind hearted innocent being. By representing her as a young prostitute who has little respect for men, she is no longer the epitome of all that is good and pure, formulating many negative ideologies so that the reader then has to question the text. This then allows a transformation of which challenges cultural expectations and social understandings and assumptions that are crucial to the base text. The inversion of the â€Å"wolf† is another aspect of the transformed text that makes it harder to link it to the original base text. Zoopomorphisation, opposed to anthropomorphism, is giving the human character animal features. I have then subverted those characteristics so that the character is completely different from what the reader expects. The wolf character in The Grandmother’s Tale represents evil, so it would be natural to have the human character whose physical attributes are wolf like to also be evil. There are examples of this in many fictional stories and movies with the use of the â€Å"werewolf† character. However, in the transformed version of The Grandmother’s Tale, Fenrir the male client of the subverted ideal girl who is a prostitute is inverted behaviorally by loving and trying to protect the prostitute. His intentions are pure and selfless, unlike those of the wolf in the base texts. Another discursive shift present in the transformed text is that of the grandmother figure from the base text. The Grandmother’s Tale and Little Red Riding Hood both consist of a sick grandmother, who is needy of basic necessities like milk and bread. The young girl in both of those tales then takes those necessities to the ill grandmother. By inverting the grandmothers gender and altering the age and discourse under which the character operates, an unrecognizable character is formed. When deconstructed, the pimp in the transformed text is actually the subverted grandmother from the base text. He too is ill, though in the text it states what illness he has, putting him in a position where he is relying on his prostitute to bring him money to live on. His behavior however is not kind, but manipulative and selfish, shifting away from the discursive traits of the original character. The pimp is represented as being physically attractive opposed to being physically animalistic and ugly, a trait which generally applies to the villains of the text. Take for example the step mother or step sisters in Cinderella. Those three characters are all represented as being selfish and ugly and are seen to be the villains. The prostitute respects him, something that a lot of us would find hard to comprehend due to the society of which we operate and the ideologies which enclose our thinking. In the original text, the hero’s helpers are the laundresses. By inverting their gender and altering the motive behind killing the wolf character, they are no longer perceived as the hero’s helpers. Though this shift has occurred, the same line of events and the same outcomes are achieved. The reason for these discursive shifts is to subvert the dominant patterns seen in The Grandmother’s Tale and its variations, thus positioning the reader to question ideologies and discourses used in the transformed text. The semiotics in the transformed text are those seen in the original text, though slightly altered. The colour red that has been introduced to variations of The Grandmother’s Tale is used throughout the transformed version, though in different ways conveying different ideologies and meanings. The tattoo on the young prostitute’s leg is an important symbol, ttributing several different meanings to the text. There is extensive symbolism endorsed with the colour red, some positive and some negative. Red is evidently the first colour perceived by man, and a common belief is that the colour red held protective powers against evil influence. Some negative connotations of the colour can be dated back to Israelites in biblical times who painted their do orframes in red blood to scare demons. In ancient Egypt red was the colour of the desert and that of the destructive god Seth. Red is the most vivid symbol in the text, though it was not originally used in The Grandmother’s Tale and was thought to be introduced by Perrault. Psychoanalytic critics have divulged into analyzing the meaning of the colour as it traditionally symbolizes things that would not normally be attributed with a small child. Sin and blood to passion and sexuality, there are many sexual undertones attributed with the colour red. Though the colour is suggestive of sexual connotations, it was most likely introduced by Perrault to try and provoke the idea of caution, another meaning often associated with the colour red. It is obvious that the semiotics present in a text will change over time due to extensive perceptions of signs and symbols that are attributed with certain cultural beliefs. The reason I chose to use a Chinese dragon as the symbol of her tattoo is because of the dominant religions prevalent in my cultural context. By using a red dragon, I am able to subvert the Judeo Christian ideologies and discourses surrounding innocence and the belief in one god. The dominant meaning derived from the tattoo and its colour is that it is very provocative and sexually suggestive, emphasized a lot by the fact that it is on her upper thigh. When analyzed and applied to Chinese mythology, it suggests a lot of other connotations, differing greatly to the negative connotations assumed surrounding Judeo Christian ideologies. The Chinese dragon is one of the most important mythical creatures in Chinese mythology. The Chinese dragon is considered to be the most powerful and divine creature and is believed to be the controller of all waters. The dragon symbolised great power and was very supportive of heroes and gods. This subverts religious beliefs present in the text as there has been extensive interaction between chinese mythology and religion. The chinese dragon is also ultimately symbolic of good fortune. This transformation oversteps boundries layed down by society, and does not make sense within the traditional fairy tale genre. I have chosen to subvert various discourses in order to display this, though I kept the same basic structure throughout the whole text. The original consists of a young girl getting followed by a wolf, who is going to get taken away from her grandmother, though because of this the wolf gets killed. The transformed text is ultimately the same, though due to the amount of discursive shifts this is unrecognizalbe at first. Through reproductions of the text, the most common dominant discourses present are that of gender, clearly reflecting the way society has been and still is being constructed to accept the patriachal hierachy of male dominance. It is evident that fairy tales have underlying intentions of societal constraint and socially acceptable conformity, thus the repiticouse productions of fairy tales seem to have the same underlying message, of which is society is portrayed how it should and that it should not be challenged or questioned. Thank-you

Central Banks & Monetary Policy Research Paper Example | Topics and Well Written Essays - 3250 words

Central Banks & Monetary Policy - Research Paper Example If compared to a case where objectives included both dimensions of public policy and commercial, such statement significantly increased the clearness of the direction given to bankers with central banks. There was an identity of logic of purpose. They were mandated with the role of discharging their functions in a way that is related to the interest of the public, considering state agencies’ functions and coordinating them. It is to the degree that the interest of the public could be provided by the addition of functions not assigned to the better (Callaghan, 2009). Hence, most central banks started to assume roles for financial sector’s development; payment system oversight and money operation, foreign exchange, capital market and debt oversight. From the present objective, such an interest objective exposes itself to understanding and provides directions on what is to be done when views or functions as to nation’s interest. It is only in the recent past that at tention has been awarded to objectives identification for function of individual and to objectives potential to conflict. Specifying objective trends have emerged, but functions of many banks are not directed by legal objectives. Objectives of Monetary Policy Price stability dominates the objective of monetary policy that is made specific in legislation. The stability of currency purchasing power is dominating legal objective. In most situations, it is always superior to other objectives. In contrary, if stability of price is not specific, the legally specified objectives tend to be general. In fact, if the stability of price is not stated specifically as a goal, then there is no objective that legally dominates, and instead definition of value of currency is used (Cecchetti, 2011). There are conflicts which arise if various actions of monetary policies are driven by various objectives. For instance, objectives that regard stability of price and variables of the real economy are con cerned with such conflicts. Secondly, is about rate of exchange regimes- local stability of price and stability in the exchange rate requires adjustment of interest rates in directly opposite positions. The conflicts raise interpretation issues of objectives that are legal where both currency and price stability are specific as objectives of monetary policy. If the stability in price would be equal to stability in currency, then conflict potential would be solved. Other ways of solving potential conflicts are; making sure that precedence orders are among objectives, recognition of lower levels to be in a position to clarify and interpret legislation’s higher level, use of extra-statutory agreement, which provide law interpretation on which the central bank agree, and lastly, taking into accountability the technical feasibility. Objectives Financial Stability Most of central banks presume that financial stability has policy responsibility. In a few situations where the central bank is faced with legal objective that is explicit for stability in finance, objective is of a wide range and the responsibility of central banks far reaching. However, in other situations where there are well set objectives for functions of financial stability, the language’s implication is an extent of results responsibility, with these banks charged with stable, safe or sound system of finance. Making a financial stability specific entails confrontation of issues discussed relating them to objectives of monetary policy. It is not an objective that is absolute- financial stability is always flexible. The extent is what varies. There is no

To what extent do you agree with free market economies being more Essay - 1

To what extent do you agree with free market economies being more effective than a mixed economy - Essay Example All individuals act on their behalf; however the actions are aimed at satisfying consumer needs. The free market economy is controlled by a price mechanism where the prices of goods and services are not determined by the government (Kates, 2011:34). They are determined by the interchange between the forces of demand and supply whereby price acts as an indicator for the suppliers to decrease or increase supply so as to reach an equilibrium between the forces of demand and supply and the best allocation of resources. Income and resources are distributed and allocated efficiently by using the price mechanism. A free market economy is an economic system that is not influenced by the government or other political forces (Kates, 2011:34). The rate of growth in such an economy relies on the level of consumer activity that is connected to the consumers’ purchases. This means that economic growth is possible in an economy that is not controlled by the government. Free market economies are closely linked with capitalism in the modern-day usage and popular culture. Cooperative members, market socialists and supporters of profit sharing support free markets. Why is a free market economy better than mixed economy? A free market economy is better than a mixed economy in various ways. ... Secondly, free market economies are flexible and therefore adjust freely to change. If there is a change in demand of a certain good or service in the market, companies can increase their production to meet the increased demand in the market. Conversely, in a mixed market economy, the government regulates the quantity that is produced and supplied in the market. There is increased competition among the major producers in the company. This mounts increasing pressure on the producers to improve their products and lower their prices so as to attract a higher number of consumers (Sirico, 2012:14). On the contrary, in a mixed economy a central authority such as the state or the government regulates the quality of goods and services. This means that the competition in the prices of goods and services is minimal hence consumers do not benefit in the long-run. In addition, increased competition among the producers encourages production using the latest technology (Kates, 2011:34). In other w ords, increased competition in the market leads to increased innovation that positively contributes to productivity. A free market economy encourages rational self-interest. People have more freedom to undertake actions that they want and to buy and sell what they want. Consumers have more freedom to produce and sell what they want with minimal government interference. However, in a mixed economy, the government sets the standards to be followed by the producers and consumers. Finally, the consumers determine the success or failure of a products or service in the organisation (Sirico, 2012:14). This means that the consumers have more power to drive the prices of goods and the quantity produced. On the other hand, in a mixed economy, a central planning

Air Asia Consumer Buying Process

Air Asia Consumer Buying Process Introduction The Slogan of AirAsia goes as Now Everyone Can Fly. It is now the leading airline that was established in the year 2001 with the dream of making flying possible and achievable by everyone around any corner of the world. AirAsia managed to become one of the leading airline service providers despite facing the difficulties during the period of recession. They managed to create route networks that cover more than 20 countries which enables the consumers to travel around the globe. The vision of the leading airline company AirAsia is to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. This shows that the airline is focusing on the middle income earners as their target market. The missions of the AirAsia will be inspiring to many companies. One of the core mission of the airline company is to be the best company to work for whereby employees are treated as part of a big family. Besides that, another mission of the company is to create a globally recognized ASEAN brand. This will be a proud statement for the company that originates from Malaysia which enables the country to rise higher in global arena. Another mission of AirAsia is to attain the lowest cost so that everyone can fly with AirAsia. They are actually flying their talk because the one way tickets are sold at a remarkable price of RM 1 As the Marketing Director of AirAsia, the task has been given by the Managing Director to explain the impact of consumer buying process and its application to a marketer. 2.0 Definition of Consumer Buying Process Consumer buying process is simply the factors that influence the buyer to buy and consume certain product and services. The consumers will be facing some external and internal influence factors that make them to buy a certain product. The definition of consumer buying process goes as the buying behavior or the acts of people when it comes to buying a certain product or services. In this case, it is the consumer buying process or behavior when it comes to buying or using the AirAsia services. (Hammond, James. 2008) 3.0 Stages of the Consumer Buying Process. As there are phases when it comes to a product development, same goes to the consumer buying processes consist of six stages. The end result will be the purchase of the product or services but not all the consumers will be end up buying or purchasing the product but for a general assumption this is the stages that is involved when it comes to consumer buying behavior. The main six stages are problem recognition, information search, evaluation of alternatives, purchase decision, purchase and post purchase evaluation. (Hammond and James. 2008) 3.1 First Stage Problem or Need Recognition. As the name suggest it is the problem and the need recognition for the consumers in order to identify how to solve the particular problem or need. This is where they will be looking for a services or product that can solve their problem easily. The consumers will be facing problems such as the ticket price is very high. The price of the AirAsia ticket is cheaper compared to Malaysian Airlines and other airlines. Another problem that most consumers will face is the facilities that they can enjoy. Seem to be that the price is low for AirAsia ticket, the seats are too small and the consumers will not be able to sit comfortably. (Leventhal and Richard. 2006) 3.2 Second Stage Information Search It is the stage where the consumer will do his research about the product or services that can help to solve problem or the need of the consumer. A very good information research will lead the consumer to several alternatives of products or services. For an example, consumers can get more information about AirAsia through newspapers that have the advertisements of AirAsia. Besides that, consumers can find the information that they need through the website of AirAsia. Another form of information research that will be effective is through the Opinion Leaders where most consumers claimed to buy the tickets after hearing the experience of other consumers consuming the product or service. (Danziger and Pamela . 2006) 3.3 Third Stage Evaluation of Alternatives As the name suggests, the consumer will be evaluating all the possible alternatives or the services available through comparison method of price, quality and the services being offered in a way that can solve the need or problem of the consumer. There are many alternatives for consumers in the airline market such as Malaysian Airlines that can travel almost all parts of the world whereby the consumers who wants to travel to United States will not be able to enjoy the service through AirAsia because AirAsia does not offer route to that country. This will make the consumers to find an alternative such as Malaysian Airlines. (Danziger and Pamela . 2006) 3.4 Fourth Stage Purchase Decision This is where the consumer takes the decision to buy the services from a certain company after a deep evaluation and comparison. The consumers can buy the AirAsia tickets in a few methods such as through online purchase where the consumers can buy the ticket based on their preference and need. The consumer can even buy the tickets at their nearest AirAsia ticketing centre where the consumers can book the ticket and even purchase it with the information and support given by the salesperson. (Leventhal and Richard . 2006) 3.5 Fifth Stage Purchase This stage will be the part where the consumer buys the service or the product. The money is given for the service or the product that the consumer is going to consume. The consumers can buy the ticket of AirAsia by using their credit card where most consumers prefers online booking that allows them to choose the date with their own pace. The consumers can purchase the ticket months ahead of the date that can be done at the ticketing counter or online that is available in most parts throughout the country. (Wright and Len Tiu. 2006) 3.6 Final Stage Post Purchase Evaluation. To say it simple it is the outcome of the purchase of the product or services for the customer. Whether it is a satisfaction or dissatisfaction for the consumer. Consumers can even choose the meals that they prefer to have during their flight hours. This enables the consumers to make their journey a satisfactory journey that gives comfort and pleasure travelling by AirAsia. (Wright and Len Tiu. 2006) 4.0 Impact of consumer buying process. There are few impacts of consumer buying process or behavior. The impacts are from personal, psychological and also social. 4.1 Personal Impact From the aspects of personal there are many things that affect the consumer decision as their demographic factors, their sex, religion and also their race. Even their family also will affect their decision greatly. When it comes to buying AirAsia ticket, family members will tend to induce to buy for the low price. 4.2 Psychological Impact. There are few categories involved under the psychological impact as the motives of the consumer, the perception of the buyer, the ability and the knowledge of the user, the attitudes, the personality and also their lifestyle. This will be giving a greater impact to the decision process of the consumer. 4.3 Social Factors Social factors will be external factors that affect the consumer to buy a certain product or services. Some of the social factors are the opinion leaders, persons family, reference groups, social class and culture. They play an important role in the decision of the consumer to buy a certain product or services. 5.0 Application to a marketer. As a Marketing Director of AirAsia, there are several applications that can be made to ensure the consumers are satisfied and will buy the services more frequently. 5.1 Marketing Mix One of the ways of doing it is through the alteration of marketing mix according to the need and purpose of the consumers. The marketing mixes that as a marketer can use is the price, place, product and promotion. 5.2 Marketing Strategies Besides that, a very good marketing strategy will help the firm to attract more consumers. The marketer can analyze from where and what source of advertisements attracts the consumers and maintain the same concept which will be a guaranteed way of attracting more and more consumers that will lead to the profit and the success of the firm. 6.0 Conclusion Consumers have the rights to enjoy perfect and quality services for the price that they pay to companies. As the Marketing Director of AirAsia, the services that are being offered by AirAsia is solely for the satisfaction of the consumers and whenever there are some dissatisfaction in the service, immediately we will try to make changes to ensure the consumers get what they want. The buying process of the consumers have a greater impacts on marketing such as product price place and promotion. They way the consumers react to our services make us to be able to make changes and advertisements in the way that would ensure the consumers would like to get information. Therefore, besides profit, one of our ultimate goals is to give a satisfaction for more than what the consumers pay. By understanding the consumer buying process it will be able to reach AirAsia mission in future. Besides that Air Asia can accomplish their goal and objective by analyzing the consumer buying process which involves the six stages and the impact which consist of personal, psychological and social. Each stages able to identify consumer reaction or behavior towards the services. In addition by analyzing the trend and growth AirAsia can be a benchmark among the airlines industry. Moreover Air Asia will have greater improvement in terms of their weaknesses and focus on consumers needs and requirements by fulfill customer satisfactions.

Opinion About Macbeth Essay

Macbeth tells a story of a brave strong warrior the king of Scotland becomes his successor by murdering him and then he’s defeated. Before we meet Macbeth , we form an opinion of him based on what other people say about him for example; the king of Scotland Duncan says ; † O worthy gentlemen oh valiant cousin.† This shows their related, well bred and worthwhile. And the bloody man says; † But all too weak for brave Macbeth well he deserves his name.† This suggests he’s a well known brave solider. Macbeth surprises us with his reaction to the witch’s prophecies, because when they tell him he’s: Thane of Glamis, Thane of Cawdor and shall be king. He’s stunned and full of disbelief as he says; † A prosperous gentleman; and shall be king stand not within the prospect of belief.† he thinks he’s taking someone else’s tittle of them because he says; † I know I’m thane of Glamis but how Cawdor t he thane of Cawdor lives† Then he wants to know more of what the witches said to him. â€Å"Stay you imperfect speakers tell me more.† he gets tempted about what they said to him. â€Å"If good why do to that suggestion.† This shows that he’d like to be king then he thinks of murder. â€Å"My thought whose murder yet is but fantastical.† This suggests he wants to murder the current king of Scotland, to get what he wants. But he doesn’t want to do it; he wants to leave it to fate. But Lady Macbeth influences him to do it, by saying that: he doesn’t love her, if he did it he would make him more of a man and that she’d do anything for him. In act 1 sc IV we see more thoughts of murder as he thinks, I’m either going to have to step over him or give up because he’s in my way. He’s thinking this about the prince of Cumberland .now he thinks of the murder of Duncan and says; â€Å"stars, hide your light so no one can see the terrible desires within me. I won’t let my eye look at what my hand is doing, but in the end I’m still going to do that thing I’d be horrified to see.† He says he’s going to do it but dose not want to she the things he’ll do. We first see Lady Macbeth in act 1 sc v, we realise a few things about her she ambitious and influences Macbeth an awful lot â€Å"Glamis thou art, Cawdor and shall be what thou art promised.† This means she thinks and knows some how she will make him be king, this boosts him and he thinks he can do it. She also has a low opinion of Macbeth, â€Å"yet I do fear thy nature; it is too full of the milk of human kindness.† She thinks he’s too nice and kind to do it.† Art not without ambition, but without wunes should attend it.† This says got ambition but he not got the guts to do it or go through with it. She trying to influence him by saying; â€Å"that I pour my sprits in thine ear and chastie with the valar of my tongue.† this means she going to fill him with evil and talk him in to it. Lady Macbeth influences Macbeth in many ways the first way we see is that; she say was drunk and when he was he promised that he would kill Duncan. She tries to say that he doesn’t love her, but by what he says and dose he loves her â€Å"my dearest partner in life.† and then she trys to make out he’s a coward, because he doesn’t want to kill King Duncan. She says she would do it so why wouldn’t he, she try to say he letting her down if he doesn’t do it she tells him he’d be more attractive if he did it. She keeps saying if she’d made a promise she would have kept it. I conclude that lady Macbeth did influence him in some ways because she’s the one who finally made him do it but overall I think it was both of them as he thought of murder before he even saw her.

“The Kiss” by Anton Chekhov

â€Å"The Kiss† by Anton Chekhov After reading Anton Chekhov’s â€Å"The Kiss†, it is apparent that several elements of fiction were incorporated into his story. The story included interesting characters, a descriptive setting that effectively reflects the mood of what is going on, sufficient amount of irony. And a well developed plot and structure. Out of all of these components that help to build a successful fictional story, the element that was most effective was the element of plot. The plot of â€Å"The Kiss† is an excellent arrangement of events that fulfills every aspect that is expected to be incorporated into a fictional plot. It includes interesting twists, admirable characters, and most importantly, a subject that almost everyone can easily relate to. â€Å"The Kiss†, is about a man named Ryabovitch that is completely unsatisfied with his life until one night, he takes part in an â€Å"adventure (288). † In an unexpected series of events, Ryabovitch, who has never experienced female interaction, finds himself mistaken by a mysterious woman for her lover. As a result of the mix-up, Ryabovitch experiences his first kiss. The kiss puts a new spin on his life and Rybovitch becomes more bold and confident than ever. Even though most would view the incident as a simple misunderstanding, Ryabovitch takes it for more than that. He becomes convinced that he is in love with someone that he does not even know. At the end of the story however, Ryabovitch realizes that the situation was simply exaggerated and he goes back to his normal life. This first reason that the plot stands out so much is that it is relatable. In â€Å"The Kiss† Ryabovitch exaggerates the meaning of the kiss beyond recognition. In the story Ryabovitch is â€Å"†¦surprised dreadfully by the time it took him to tell his story (294). He overreacted so much that he did not even recognize how simple and insignificant that his incident was. Everyone has been guilty of this as one time or another. â€Å"The Kiss†, was written based on and overreaction and everyone is able to relate to what Ryabovitch is going through. Another reason that the plot stands out is that Chekhov writes in a way that makes the reader want to read on. He makes the reader care about what happens to Rybovitch by vividly describing everything that he goes through. Chekhov forces the reader to want to read on by making them feel sympathetic for Ryabovitch. The plot is set up to keep the reader interested and it stands out because of it. Without this incorporation of getting readers into what is going on with Ryabovitch, the effectiveness of the element of plot would be severely weakened. After reading â€Å"The Kiss†, it is obvious that Chekhov incorporated the element of plot into his story effectively. By writing about a subject that can be easily related to, the overall value of the plot drastically increased. Chekhov did a great job of getting into the readers mind; he made them want to read attentively and continue the story by using the element of plot.

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