The Grandmothers Tale Essay Example

The Grandmothers Tale Essay Example The Grandmothers Tale Essay The Grandmothers Tale Essay EXTENSION ENGLISH The Grandmothers Tale Speech Fairy Tales are short stories that have been passed through cultures and generations, usually adapting to fit the social restrictions and morals of the time. The Grandmothers Tale, which most of us would recognize as Charles Perrault’s adaptation, Little Red Riding Hood, has been passed through different cultures, countries and many variations of the text are prevalent in different societies around the world. The Grandmother’s Tale tells of how a young girl, who is nameless, ventures through the woods to visit her sick grandmother. On the way she meets a wolf, and because of her naivety, tells him where she is heading. The wolf beats her there, eats the grandmother and when the girl arrives, the wolf simulates the grandmother’s voice in order to eat the girl too. The girl how-ever escapes and the wolf ends up getting dropped in the river by laundresses and drowns. Because the hero of the story, the young girl is kept nameless throughout various variations of the text, she is then seen as a representative of all children who read the text, making her a role model for those children. By giving her an identity this would no longer apply, lessening the effect that fairy tales are designed to have on children. The text has undergone a number of transformations, both simple and complex, thus leading to a variety of versions. By analyzing the text and applying reading practices, approaches and other methods of deconstruction, namely those of Joseph Campbell’s hero’s cycle and Vladimir Propp’s deconstruction of folk tales, it is possible to create a complex transformation of the text. Vladimir Propp and Joseph Campbell both theorized the idea that in divulging into a fairytale text analytically, one can establish certain analyzable elements which are present in a majority of folk tales in unvarying order. Propp studies fairytales by examining their most basic plot components. He devised a list of 31 generic functions, proposing that they covered all of the plot components from which fairy tales were constructed. Joseph Campbell however, discovered one standard plot that has been repeated throughout mythology and fairytale genre. The invited reading of this text is not dissimilar to Bruno Betlelheim’s theory that â€Å"Children know that there are monsters – they need to know that they can be defeated. † The young girl is able to subvert the power relationship between herself and the wolf by using her wits to outsmart him, becoming the heroine of the story and saving herself rather than being passive and becoming a victim. The ideal reading is to not challenge the status quo, thus agreeing with the ideologies presented in the text. By doing so, the reader would be then deemed by Eco to be what he theorized as the ‘Model reader’. The Model reader responds, comprehends, embraces and respects dominant ideologies and discourses promoted in the text. Though the model reader is not born with that socio-cultural understanding, it is imbedded into varying aspects of their culture, like fairy tales, thus molding them into the â€Å"Model reader†. By using characters such as Ogres, witches and, in the case of the grandmother’s tale, a wolf, to portray evil, children are able to easily distinguish between the good and bad. One reason for this is because of the depiction of such characters in folk tales. Usually the good characters are represented as being beautiful, gold hearted beings while the evil are ugly animalistic creatures that are rarely human. The purpose of many fairy tales is to support the status quo. By repeating this practice fairy tales are able to convey the idea that society is portrayed how it should and that it should not be challenged or questioned. They are inherently conservative and portray the dominant ideologies of the time and the society of which they support. They are written by those in power in order to position us in favor of the already powerful. When analyzing The Grandmother’s Tale, it is necessary to have considered the cultural understandings of the time period of which it was written and to understand the discourses which shape that particular society. A discourse is not just a way of speaking or writing, but the whole ‘mental set’ and ideology which encloses the thinking of all members of a given society. That is why transformations of the text can occur. French Philosopher, Michel Foucault is post-modernist in his approach to defining power. He theorized that â€Å"Power works through language by presenting a certain type of knowledge as if it were reality or truth. The discourses of power which exist in society, are those promoted in fairytales. These are people who are wealthy, mainly those born into wealth, and the biologically powerful, men. In The Grandmother’s Tale, the power is, to my cultural understanding, decentralized, by subverting the power relationship to favor the young girl, though in the transformation, Little Red Riding Hood, the power is attributed to the patriarchal male. By referring to Joseph Campbell’s Hero cycle and Vladimir Propp’s analysis of folk tales, the characters can be categorized by the roles of which they play. The heroine of the story is the young girl; she would be labeled as the hero. This operates under a socially acceptable discourse, that of femininity and youth. She is portrayed as genuinely light hearted, a discursive trait that is generally attributed to the hero of the tale. The wolf is the villain of the tale, portraying evil, dishonesty and a cunning manipulative personality. In Norse mythology, Fenrir is a wolf that is bound by the gods, though destined to grow and kill Odin, only to be slain by Odin’s son . Anthropomorphism is the attribution of uniquely human characteristics to nonhuman beings, inanimate objects, or natural or supernatural phenomena. This is something that is repeated in many fairy tales, though in most cases the object or animal is portrayed as something positive. Examples such as the little bird or the bull, existing in transformation of the Cinderella text are seen as the agents of transformation, helping the unrecognized hero, as labeled by Joseph Campbell, to break free of the restraints which hold the hero back from transformation. Readers readily embrace the negative connotations attributed with wolfs, not just because of representations in Norse mythology and other tales, legends and stories, but also because of the biological factors. The wolf is an ice age survivor, stalking its prey in packs. They hunt in packs and for many years have deprived farmers of their livestock, leading to starvation. By attributing human traits to the wolf, a creature that is feared in societies around the world and often portrayed as evil, the children reading, or listening to the text are subconsciously connecting those fearful manipulative traits seen in humans, with evil. This particular representation has supported society’s constraints and still exists and operates in societies of today. Though the wolf is portrayed negatively, it can still be seen as the agent of transformation. In the tale, the girl is naive and disorientated to start with, though with the second encounter of the wolf the girl realizes that he is negative, taking it upon her self to flee. The wolf or villain is then killed, leaving the reader with a sense of satisfaction, knowing that the good character of the story prevailed. The wolf is not human so the power discourse is shifted then by that fact and the fact that he is evil, putting the young girl in power, making it socially acceptable for the wolf to be slain. In some variations of the text the wolf is slain in a gruesome manner yet is still seen as acceptable. By introducing the Woodcutter into an adaptation of the text, Little Red Riding Hood, the power discourse is then, in my opinion, centralized, due to the society of which I live in. In the text, the dominant discourses operating are that of gender. A middle aged working man is now seen to be the hero of the story, subverting the power relationship away from the young girl. He rescues the two women from the wolf, portraying the women as passive and dependant. Both of these ideals are crucial in understanding both texts and without them the text would convey little meaning. This naturalizes the dominant discourses operating in the society of when the text was written. Post-Structuralism suggests that the reader will attribute their own attitudes, values and beliefs to a text whilst reading it. They make links based on the social context of which they exist and operate and expect or predict certain outcomes and events, such as good prevailing over evil, thus leading to a â€Å"happy ending† (do finger quote marks!!!!! ). A happy ending is normally constituted by the dominant discourse that represents the good, generally the heroes, prevailing, while the negativity of the story or the villain is conquered. In literary theory structuralism is a reading approach that observes narrative material, semiotic codes being just one aspect. Structuralism emerged fully in the 1950’s and 1960’s though it can be traced back to the works of Ferdinand de Saussure; a Swiss Linguist who was one of the key figures in the development of modern approaches to the study of language between 1857 and 1913. By analyzing The Grandmother’s Tale using the semiotic code, there are underlying actions, discourses and ideologies prevalent in the text, as well as symbolic meanings which lead the reader to gain inter-textual references and recognize the text as a variation of a text that they have read. Examples of this are such things as the introduction of the colour red that is used in Little Red Riding Hood, Jacob and Wilhelm Grimm’s version Little Red Cap, an Austrian version called Little Red Hat and it is also seen in other variations of the story. Alfred DuPont Chandler, Jr. was a professor of business history at Harvard Business School, who wrote extensively about the scale and the management structures of modern corporations. He states â€Å"A sign is a meaningful unit which is interpreted as standing for something other than itself†. The tale and its variations follow the same basic structure and the discourses under which the characters operate tend to be similar in each of the texts. By analyzing the text and subverting discourses and changing actions and traits of the characters, a complex transformation of the text can be produced. This text is generally unrecognizable and readers are unable to connect it to the original text until methods of deconstruction are applied. An example of this is the movie Pretty Woman, a complex transformation of the Cinderella fairy tale. The discourses under which the characters operate have been subverted; therefore the viewer doesn’t recognize the text though they anticipate the actions and behavior of the characters as well as the ending because they are subconsciously making links to Cinderella and similar fairy tales without realization of this. To create a complex transformation of The Grandmother’s Tale, one must subvert ideologies and discourses so that they can be questioned and must stray from the archetypal characters. When deconstructing the transformed version of The Grandmother’s Tale it is obvious that the same basic line of events and structure is still used. It is the discursive shifts and altered semiotics that make the text unrecognizable. The ideal young girl of the story is that of a kind hearted innocent being. By representing her as a young prostitute who has little respect for men, she is no longer the epitome of all that is good and pure, formulating many negative ideologies so that the reader then has to question the text. This then allows a transformation of which challenges cultural expectations and social understandings and assumptions that are crucial to the base text. The inversion of the â€Å"wolf† is another aspect of the transformed text that makes it harder to link it to the original base text. Zoopomorphisation, opposed to anthropomorphism, is giving the human character animal features. I have then subverted those characteristics so that the character is completely different from what the reader expects. The wolf character in The Grandmother’s Tale represents evil, so it would be natural to have the human character whose physical attributes are wolf like to also be evil. There are examples of this in many fictional stories and movies with the use of the â€Å"werewolf† character. However, in the transformed version of The Grandmother’s Tale, Fenrir the male client of the subverted ideal girl who is a prostitute is inverted behaviorally by loving and trying to protect the prostitute. His intentions are pure and selfless, unlike those of the wolf in the base texts. Another discursive shift present in the transformed text is that of the grandmother figure from the base text. The Grandmother’s Tale and Little Red Riding Hood both consist of a sick grandmother, who is needy of basic necessities like milk and bread. The young girl in both of those tales then takes those necessities to the ill grandmother. By inverting the grandmothers gender and altering the age and discourse under which the character operates, an unrecognizable character is formed. When deconstructed, the pimp in the transformed text is actually the subverted grandmother from the base text. He too is ill, though in the text it states what illness he has, putting him in a position where he is relying on his prostitute to bring him money to live on. His behavior however is not kind, but manipulative and selfish, shifting away from the discursive traits of the original character. The pimp is represented as being physically attractive opposed to being physically animalistic and ugly, a trait which generally applies to the villains of the text. Take for example the step mother or step sisters in Cinderella. Those three characters are all represented as being selfish and ugly and are seen to be the villains. The prostitute respects him, something that a lot of us would find hard to comprehend due to the society of which we operate and the ideologies which enclose our thinking. In the original text, the hero’s helpers are the laundresses. By inverting their gender and altering the motive behind killing the wolf character, they are no longer perceived as the hero’s helpers. Though this shift has occurred, the same line of events and the same outcomes are achieved. The reason for these discursive shifts is to subvert the dominant patterns seen in The Grandmother’s Tale and its variations, thus positioning the reader to question ideologies and discourses used in the transformed text. The semiotics in the transformed text are those seen in the original text, though slightly altered. The colour red that has been introduced to variations of The Grandmother’s Tale is used throughout the transformed version, though in different ways conveying different ideologies and meanings. The tattoo on the young prostitute’s leg is an important symbol, ttributing several different meanings to the text. There is extensive symbolism endorsed with the colour red, some positive and some negative. Red is evidently the first colour perceived by man, and a common belief is that the colour red held protective powers against evil influence. Some negative connotations of the colour can be dated back to Israelites in biblical times who painted their do orframes in red blood to scare demons. In ancient Egypt red was the colour of the desert and that of the destructive god Seth. Red is the most vivid symbol in the text, though it was not originally used in The Grandmother’s Tale and was thought to be introduced by Perrault. Psychoanalytic critics have divulged into analyzing the meaning of the colour as it traditionally symbolizes things that would not normally be attributed with a small child. Sin and blood to passion and sexuality, there are many sexual undertones attributed with the colour red. Though the colour is suggestive of sexual connotations, it was most likely introduced by Perrault to try and provoke the idea of caution, another meaning often associated with the colour red. It is obvious that the semiotics present in a text will change over time due to extensive perceptions of signs and symbols that are attributed with certain cultural beliefs. The reason I chose to use a Chinese dragon as the symbol of her tattoo is because of the dominant religions prevalent in my cultural context. By using a red dragon, I am able to subvert the Judeo Christian ideologies and discourses surrounding innocence and the belief in one god. The dominant meaning derived from the tattoo and its colour is that it is very provocative and sexually suggestive, emphasized a lot by the fact that it is on her upper thigh. When analyzed and applied to Chinese mythology, it suggests a lot of other connotations, differing greatly to the negative connotations assumed surrounding Judeo Christian ideologies. The Chinese dragon is one of the most important mythical creatures in Chinese mythology. The Chinese dragon is considered to be the most powerful and divine creature and is believed to be the controller of all waters. The dragon symbolised great power and was very supportive of heroes and gods. This subverts religious beliefs present in the text as there has been extensive interaction between chinese mythology and religion. The chinese dragon is also ultimately symbolic of good fortune. This transformation oversteps boundries layed down by society, and does not make sense within the traditional fairy tale genre. I have chosen to subvert various discourses in order to display this, though I kept the same basic structure throughout the whole text. The original consists of a young girl getting followed by a wolf, who is going to get taken away from her grandmother, though because of this the wolf gets killed. The transformed text is ultimately the same, though due to the amount of discursive shifts this is unrecognizalbe at first. Through reproductions of the text, the most common dominant discourses present are that of gender, clearly reflecting the way society has been and still is being constructed to accept the patriachal hierachy of male dominance. It is evident that fairy tales have underlying intentions of societal constraint and socially acceptable conformity, thus the repiticouse productions of fairy tales seem to have the same underlying message, of which is society is portrayed how it should and that it should not be challenged or questioned. Thank-you

Central Banks & Monetary Policy Research Paper Example | Topics and Well Written Essays - 3250 words

Central Banks & Monetary Policy - Research Paper Example If compared to a case where objectives included both dimensions of public policy and commercial, such statement significantly increased the clearness of the direction given to bankers with central banks. There was an identity of logic of purpose. They were mandated with the role of discharging their functions in a way that is related to the interest of the public, considering state agencies’ functions and coordinating them. It is to the degree that the interest of the public could be provided by the addition of functions not assigned to the better (Callaghan, 2009). Hence, most central banks started to assume roles for financial sector’s development; payment system oversight and money operation, foreign exchange, capital market and debt oversight. From the present objective, such an interest objective exposes itself to understanding and provides directions on what is to be done when views or functions as to nation’s interest. It is only in the recent past that at tention has been awarded to objectives identification for function of individual and to objectives potential to conflict. Specifying objective trends have emerged, but functions of many banks are not directed by legal objectives. Objectives of Monetary Policy Price stability dominates the objective of monetary policy that is made specific in legislation. The stability of currency purchasing power is dominating legal objective. In most situations, it is always superior to other objectives. In contrary, if stability of price is not specific, the legally specified objectives tend to be general. In fact, if the stability of price is not stated specifically as a goal, then there is no objective that legally dominates, and instead definition of value of currency is used (Cecchetti, 2011). There are conflicts which arise if various actions of monetary policies are driven by various objectives. For instance, objectives that regard stability of price and variables of the real economy are con cerned with such conflicts. Secondly, is about rate of exchange regimes- local stability of price and stability in the exchange rate requires adjustment of interest rates in directly opposite positions. The conflicts raise interpretation issues of objectives that are legal where both currency and price stability are specific as objectives of monetary policy. If the stability in price would be equal to stability in currency, then conflict potential would be solved. Other ways of solving potential conflicts are; making sure that precedence orders are among objectives, recognition of lower levels to be in a position to clarify and interpret legislation’s higher level, use of extra-statutory agreement, which provide law interpretation on which the central bank agree, and lastly, taking into accountability the technical feasibility. Objectives Financial Stability Most of central banks presume that financial stability has policy responsibility. In a few situations where the central bank is faced with legal objective that is explicit for stability in finance, objective is of a wide range and the responsibility of central banks far reaching. However, in other situations where there are well set objectives for functions of financial stability, the language’s implication is an extent of results responsibility, with these banks charged with stable, safe or sound system of finance. Making a financial stability specific entails confrontation of issues discussed relating them to objectives of monetary policy. It is not an objective that is absolute- financial stability is always flexible. The extent is what varies. There is no

To what extent do you agree with free market economies being more Essay - 1

To what extent do you agree with free market economies being more effective than a mixed economy - Essay Example All individuals act on their behalf; however the actions are aimed at satisfying consumer needs. The free market economy is controlled by a price mechanism where the prices of goods and services are not determined by the government (Kates, 2011:34). They are determined by the interchange between the forces of demand and supply whereby price acts as an indicator for the suppliers to decrease or increase supply so as to reach an equilibrium between the forces of demand and supply and the best allocation of resources. Income and resources are distributed and allocated efficiently by using the price mechanism. A free market economy is an economic system that is not influenced by the government or other political forces (Kates, 2011:34). The rate of growth in such an economy relies on the level of consumer activity that is connected to the consumers’ purchases. This means that economic growth is possible in an economy that is not controlled by the government. Free market economies are closely linked with capitalism in the modern-day usage and popular culture. Cooperative members, market socialists and supporters of profit sharing support free markets. Why is a free market economy better than mixed economy? A free market economy is better than a mixed economy in various ways. ... Secondly, free market economies are flexible and therefore adjust freely to change. If there is a change in demand of a certain good or service in the market, companies can increase their production to meet the increased demand in the market. Conversely, in a mixed market economy, the government regulates the quantity that is produced and supplied in the market. There is increased competition among the major producers in the company. This mounts increasing pressure on the producers to improve their products and lower their prices so as to attract a higher number of consumers (Sirico, 2012:14). On the contrary, in a mixed economy a central authority such as the state or the government regulates the quality of goods and services. This means that the competition in the prices of goods and services is minimal hence consumers do not benefit in the long-run. In addition, increased competition among the producers encourages production using the latest technology (Kates, 2011:34). In other w ords, increased competition in the market leads to increased innovation that positively contributes to productivity. A free market economy encourages rational self-interest. People have more freedom to undertake actions that they want and to buy and sell what they want. Consumers have more freedom to produce and sell what they want with minimal government interference. However, in a mixed economy, the government sets the standards to be followed by the producers and consumers. Finally, the consumers determine the success or failure of a products or service in the organisation (Sirico, 2012:14). This means that the consumers have more power to drive the prices of goods and the quantity produced. On the other hand, in a mixed economy, a central planning

Air Asia Consumer Buying Process

Air Asia Consumer Buying Process Introduction The Slogan of AirAsia goes as Now Everyone Can Fly. It is now the leading airline that was established in the year 2001 with the dream of making flying possible and achievable by everyone around any corner of the world. AirAsia managed to become one of the leading airline service providers despite facing the difficulties during the period of recession. They managed to create route networks that cover more than 20 countries which enables the consumers to travel around the globe. The vision of the leading airline company AirAsia is to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. This shows that the airline is focusing on the middle income earners as their target market. The missions of the AirAsia will be inspiring to many companies. One of the core mission of the airline company is to be the best company to work for whereby employees are treated as part of a big family. Besides that, another mission of the company is to create a globally recognized ASEAN brand. This will be a proud statement for the company that originates from Malaysia which enables the country to rise higher in global arena. Another mission of AirAsia is to attain the lowest cost so that everyone can fly with AirAsia. They are actually flying their talk because the one way tickets are sold at a remarkable price of RM 1 As the Marketing Director of AirAsia, the task has been given by the Managing Director to explain the impact of consumer buying process and its application to a marketer. 2.0 Definition of Consumer Buying Process Consumer buying process is simply the factors that influence the buyer to buy and consume certain product and services. The consumers will be facing some external and internal influence factors that make them to buy a certain product. The definition of consumer buying process goes as the buying behavior or the acts of people when it comes to buying a certain product or services. In this case, it is the consumer buying process or behavior when it comes to buying or using the AirAsia services. (Hammond, James. 2008) 3.0 Stages of the Consumer Buying Process. As there are phases when it comes to a product development, same goes to the consumer buying processes consist of six stages. The end result will be the purchase of the product or services but not all the consumers will be end up buying or purchasing the product but for a general assumption this is the stages that is involved when it comes to consumer buying behavior. The main six stages are problem recognition, information search, evaluation of alternatives, purchase decision, purchase and post purchase evaluation. (Hammond and James. 2008) 3.1 First Stage Problem or Need Recognition. As the name suggest it is the problem and the need recognition for the consumers in order to identify how to solve the particular problem or need. This is where they will be looking for a services or product that can solve their problem easily. The consumers will be facing problems such as the ticket price is very high. The price of the AirAsia ticket is cheaper compared to Malaysian Airlines and other airlines. Another problem that most consumers will face is the facilities that they can enjoy. Seem to be that the price is low for AirAsia ticket, the seats are too small and the consumers will not be able to sit comfortably. (Leventhal and Richard. 2006) 3.2 Second Stage Information Search It is the stage where the consumer will do his research about the product or services that can help to solve problem or the need of the consumer. A very good information research will lead the consumer to several alternatives of products or services. For an example, consumers can get more information about AirAsia through newspapers that have the advertisements of AirAsia. Besides that, consumers can find the information that they need through the website of AirAsia. Another form of information research that will be effective is through the Opinion Leaders where most consumers claimed to buy the tickets after hearing the experience of other consumers consuming the product or service. (Danziger and Pamela . 2006) 3.3 Third Stage Evaluation of Alternatives As the name suggests, the consumer will be evaluating all the possible alternatives or the services available through comparison method of price, quality and the services being offered in a way that can solve the need or problem of the consumer. There are many alternatives for consumers in the airline market such as Malaysian Airlines that can travel almost all parts of the world whereby the consumers who wants to travel to United States will not be able to enjoy the service through AirAsia because AirAsia does not offer route to that country. This will make the consumers to find an alternative such as Malaysian Airlines. (Danziger and Pamela . 2006) 3.4 Fourth Stage Purchase Decision This is where the consumer takes the decision to buy the services from a certain company after a deep evaluation and comparison. The consumers can buy the AirAsia tickets in a few methods such as through online purchase where the consumers can buy the ticket based on their preference and need. The consumer can even buy the tickets at their nearest AirAsia ticketing centre where the consumers can book the ticket and even purchase it with the information and support given by the salesperson. (Leventhal and Richard . 2006) 3.5 Fifth Stage Purchase This stage will be the part where the consumer buys the service or the product. The money is given for the service or the product that the consumer is going to consume. The consumers can buy the ticket of AirAsia by using their credit card where most consumers prefers online booking that allows them to choose the date with their own pace. The consumers can purchase the ticket months ahead of the date that can be done at the ticketing counter or online that is available in most parts throughout the country. (Wright and Len Tiu. 2006) 3.6 Final Stage Post Purchase Evaluation. To say it simple it is the outcome of the purchase of the product or services for the customer. Whether it is a satisfaction or dissatisfaction for the consumer. Consumers can even choose the meals that they prefer to have during their flight hours. This enables the consumers to make their journey a satisfactory journey that gives comfort and pleasure travelling by AirAsia. (Wright and Len Tiu. 2006) 4.0 Impact of consumer buying process. There are few impacts of consumer buying process or behavior. The impacts are from personal, psychological and also social. 4.1 Personal Impact From the aspects of personal there are many things that affect the consumer decision as their demographic factors, their sex, religion and also their race. Even their family also will affect their decision greatly. When it comes to buying AirAsia ticket, family members will tend to induce to buy for the low price. 4.2 Psychological Impact. There are few categories involved under the psychological impact as the motives of the consumer, the perception of the buyer, the ability and the knowledge of the user, the attitudes, the personality and also their lifestyle. This will be giving a greater impact to the decision process of the consumer. 4.3 Social Factors Social factors will be external factors that affect the consumer to buy a certain product or services. Some of the social factors are the opinion leaders, persons family, reference groups, social class and culture. They play an important role in the decision of the consumer to buy a certain product or services. 5.0 Application to a marketer. As a Marketing Director of AirAsia, there are several applications that can be made to ensure the consumers are satisfied and will buy the services more frequently. 5.1 Marketing Mix One of the ways of doing it is through the alteration of marketing mix according to the need and purpose of the consumers. The marketing mixes that as a marketer can use is the price, place, product and promotion. 5.2 Marketing Strategies Besides that, a very good marketing strategy will help the firm to attract more consumers. The marketer can analyze from where and what source of advertisements attracts the consumers and maintain the same concept which will be a guaranteed way of attracting more and more consumers that will lead to the profit and the success of the firm. 6.0 Conclusion Consumers have the rights to enjoy perfect and quality services for the price that they pay to companies. As the Marketing Director of AirAsia, the services that are being offered by AirAsia is solely for the satisfaction of the consumers and whenever there are some dissatisfaction in the service, immediately we will try to make changes to ensure the consumers get what they want. The buying process of the consumers have a greater impacts on marketing such as product price place and promotion. They way the consumers react to our services make us to be able to make changes and advertisements in the way that would ensure the consumers would like to get information. Therefore, besides profit, one of our ultimate goals is to give a satisfaction for more than what the consumers pay. By understanding the consumer buying process it will be able to reach AirAsia mission in future. Besides that Air Asia can accomplish their goal and objective by analyzing the consumer buying process which involves the six stages and the impact which consist of personal, psychological and social. Each stages able to identify consumer reaction or behavior towards the services. In addition by analyzing the trend and growth AirAsia can be a benchmark among the airlines industry. Moreover Air Asia will have greater improvement in terms of their weaknesses and focus on consumers needs and requirements by fulfill customer satisfactions.

Opinion About Macbeth Essay

Macbeth tells a story of a brave strong warrior the king of Scotland becomes his successor by murdering him and then he’s defeated. Before we meet Macbeth , we form an opinion of him based on what other people say about him for example; the king of Scotland Duncan says ; † O worthy gentlemen oh valiant cousin.† This shows their related, well bred and worthwhile. And the bloody man says; † But all too weak for brave Macbeth well he deserves his name.† This suggests he’s a well known brave solider. Macbeth surprises us with his reaction to the witch’s prophecies, because when they tell him he’s: Thane of Glamis, Thane of Cawdor and shall be king. He’s stunned and full of disbelief as he says; † A prosperous gentleman; and shall be king stand not within the prospect of belief.† he thinks he’s taking someone else’s tittle of them because he says; † I know I’m thane of Glamis but how Cawdor t he thane of Cawdor lives† Then he wants to know more of what the witches said to him. â€Å"Stay you imperfect speakers tell me more.† he gets tempted about what they said to him. â€Å"If good why do to that suggestion.† This shows that he’d like to be king then he thinks of murder. â€Å"My thought whose murder yet is but fantastical.† This suggests he wants to murder the current king of Scotland, to get what he wants. But he doesn’t want to do it; he wants to leave it to fate. But Lady Macbeth influences him to do it, by saying that: he doesn’t love her, if he did it he would make him more of a man and that she’d do anything for him. In act 1 sc IV we see more thoughts of murder as he thinks, I’m either going to have to step over him or give up because he’s in my way. He’s thinking this about the prince of Cumberland .now he thinks of the murder of Duncan and says; â€Å"stars, hide your light so no one can see the terrible desires within me. I won’t let my eye look at what my hand is doing, but in the end I’m still going to do that thing I’d be horrified to see.† He says he’s going to do it but dose not want to she the things he’ll do. We first see Lady Macbeth in act 1 sc v, we realise a few things about her she ambitious and influences Macbeth an awful lot â€Å"Glamis thou art, Cawdor and shall be what thou art promised.† This means she thinks and knows some how she will make him be king, this boosts him and he thinks he can do it. She also has a low opinion of Macbeth, â€Å"yet I do fear thy nature; it is too full of the milk of human kindness.† She thinks he’s too nice and kind to do it.† Art not without ambition, but without wunes should attend it.† This says got ambition but he not got the guts to do it or go through with it. She trying to influence him by saying; â€Å"that I pour my sprits in thine ear and chastie with the valar of my tongue.† this means she going to fill him with evil and talk him in to it. Lady Macbeth influences Macbeth in many ways the first way we see is that; she say was drunk and when he was he promised that he would kill Duncan. She tries to say that he doesn’t love her, but by what he says and dose he loves her â€Å"my dearest partner in life.† and then she trys to make out he’s a coward, because he doesn’t want to kill King Duncan. She says she would do it so why wouldn’t he, she try to say he letting her down if he doesn’t do it she tells him he’d be more attractive if he did it. She keeps saying if she’d made a promise she would have kept it. I conclude that lady Macbeth did influence him in some ways because she’s the one who finally made him do it but overall I think it was both of them as he thought of murder before he even saw her.

“The Kiss” by Anton Chekhov

â€Å"The Kiss† by Anton Chekhov After reading Anton Chekhov’s â€Å"The Kiss†, it is apparent that several elements of fiction were incorporated into his story. The story included interesting characters, a descriptive setting that effectively reflects the mood of what is going on, sufficient amount of irony. And a well developed plot and structure. Out of all of these components that help to build a successful fictional story, the element that was most effective was the element of plot. The plot of â€Å"The Kiss† is an excellent arrangement of events that fulfills every aspect that is expected to be incorporated into a fictional plot. It includes interesting twists, admirable characters, and most importantly, a subject that almost everyone can easily relate to. â€Å"The Kiss†, is about a man named Ryabovitch that is completely unsatisfied with his life until one night, he takes part in an â€Å"adventure (288). † In an unexpected series of events, Ryabovitch, who has never experienced female interaction, finds himself mistaken by a mysterious woman for her lover. As a result of the mix-up, Ryabovitch experiences his first kiss. The kiss puts a new spin on his life and Rybovitch becomes more bold and confident than ever. Even though most would view the incident as a simple misunderstanding, Ryabovitch takes it for more than that. He becomes convinced that he is in love with someone that he does not even know. At the end of the story however, Ryabovitch realizes that the situation was simply exaggerated and he goes back to his normal life. This first reason that the plot stands out so much is that it is relatable. In â€Å"The Kiss† Ryabovitch exaggerates the meaning of the kiss beyond recognition. In the story Ryabovitch is â€Å"†¦surprised dreadfully by the time it took him to tell his story (294). He overreacted so much that he did not even recognize how simple and insignificant that his incident was. Everyone has been guilty of this as one time or another. â€Å"The Kiss†, was written based on and overreaction and everyone is able to relate to what Ryabovitch is going through. Another reason that the plot stands out is that Chekhov writes in a way that makes the reader want to read on. He makes the reader care about what happens to Rybovitch by vividly describing everything that he goes through. Chekhov forces the reader to want to read on by making them feel sympathetic for Ryabovitch. The plot is set up to keep the reader interested and it stands out because of it. Without this incorporation of getting readers into what is going on with Ryabovitch, the effectiveness of the element of plot would be severely weakened. After reading â€Å"The Kiss†, it is obvious that Chekhov incorporated the element of plot into his story effectively. By writing about a subject that can be easily related to, the overall value of the plot drastically increased. Chekhov did a great job of getting into the readers mind; he made them want to read attentively and continue the story by using the element of plot.

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